CREATIVE DIRECTOR, brand STRATEGIST & COPYWRITER.

Bo is an award-winning creative leader and storyteller with over 20 years experience in advertising & marketing, innovation, branding and PR. Throughout his career he has been at the forefront of the creative-digital revolution.

He excels at building creative businesses and is at his best when he is helping companies and brands find their purpose, voice and narrative and orchestrate through multi-platform content, advertising, experience and performance marketing. 

He is currently the Regional Creative Director for Dyson Europe, where he is building the brand’s in-house creative and digital offering across the region, achieving an on average 18% YOY growth and in some markets doubling the brand awareness. 

Prior to Dyson he was Executive Creative Director at Edelman, where he built a new creative hybrid model which led to the agency’s evolution away from traditional PR. 

Before Edelman he rebranded and repositioned the traditional agency Billington Cartmell, into two agencies; HeyHuman and Brave, building a 180 people strong group with over 60 creatives, designers, developers and created an innovation partnership approach to brands.

Previously in his career he was the Creative Director and board member at DDB and Tribal in Paris and held a similar role at Ogilvy UK in London. Bo started his career as a copywriter at Lowe Brindfors in Stockholm and also managed a stint at Peter Clemenger/BBDO in Melbourne. 

Full list of agencies, countries and roles here: https://www.linkedin.com/in/bohellberg/ .

Bo has won and served as a judge for almost every industry award, including the LIA, D&AD, DMA’s, One Show, Clios, Cannes Lions, Lovie Awards. He is also a regular industry speaker and has delivered keynotes and served as a panelist at WGSN, Cannes Lions, Kyoorius in Mumbai, AdStars in Busan, White Square in Minsk, Kinsale in Ireland, Club des DA in Paris and D&AD in London.

He mentors regularly at the School of Communication Arts, IPA and Ravensbourne University and is very proud to be the President for D&AD New Blood 2020. 

Finally, Bo is fluent in four languages - Spanish, French, English and Swedish.